press

Practicing for phone interviews

by Jane August 8, 2012

Let’s talk about phone interviews. Whether you’re to be interviewed by a reporter about your recent press release or by a prospective employer, you can employ the same preparation strategy. I learned this strategy in a media training class*, so I’ll talk first about media interviews, then how to adapt the method for job interviews. Here’s […]

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What discoveries are worthy of a press release? [Ask Astrobetter]

by Jane August 1, 2012

What sorts of discoveries do y’all think are worth writing a press release? Sometimes it’s obvious — an earth-mass planet in the habitable zone with spectral signatures of water and chlorine (sorry, watching too much Olympic swimming). But what about most of the time? What rises to the level of a press release? Just pretty […]

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